During the 15 years that Danone has been in operation in this country, consumer preference for our products as well as the commitment and dedication of all Danoners has propelled Danone to the number one position in the market.
With two manufactoring facilities in Gauteng, Danone transforms 5% of all milk produced in South Africa into 150 000 tons of fresh dairy products nd desserts.
Danone’s evolution in the Southern African market started in 1998 when Danone entered the South African market through a joint venture created with Clover SA.
In 2010 Danone acquired 100% of the Danone Clover joint-venture and Danone Southern Africa was born. African Expansion for Danone Southern Africa into Africa reaches countries that include Botswana, Namibia, Angola, Lesotho, Swaziland and Mozambique.
Danone is the number 1 in the Fresh Dairy market in South Africa with a 43% market share over the seven brands. In 2013 Danone had a sales growth of +9.2% which shows that Danone is a fast growing business with R2.9 billion in sales. Danone is a major contributor to job creation with 500 Danoners, plus 100 Mayo employees, as well as over 2 000 indirect jobs throughout our supplier network.
Danone’s company vision and values define what we as a company stands for. Danone was born from the belief that nutrition is the essential means by which man can build and preserve his health. “Delivering health through food to as many people as possible” is the mission which guides the Danone teams on an everyday basis. Our job is to offer tasty and balanced food products which deliver a health benefit to a large number of consumers and are adapted to their markets’ specific public health concerns. Danone remains unique through a company vision and core values – humanism, openness, proximity and enthusiasm.